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The open visual engineering platform ELISE marks a turning point in product development. Founded in 2018, the Bremen-based company replaces the traditional, serial process with the innovative approach of Generative Engineering. New products can thus be developed faster, better and at the same time cheaper. Generative Engineering is a paradigm shift based on visual programming. Intelligent algorithms are used to digitalize the product development process of a component, which then automatically generates, evaluates and optimizes designs. Applications from third-party suppliers can also be integrated into the open ELISE software platform. This allows developers to put together custom-fit solutions for their individual requirements. Industries that work with ELISE software include aerospace, automotive and consumer goods. With ELISE, they rely on the future of engineering.